Musings on Status, Homes, and Freedom
Friday, September 25th, 2009


We all have status. Whether low, medium, or high status, we all move through the world wielding our status. For many of us, losing status can be more terrifying than death. Marketing, in many ways, is a means of communicating the improved status one can enjoy from associating one’s personal brand with the brand of a community, a home, a car, or other material things. Home ownership is a means of expressing one’s status. The difficulty of buying a home stems from fear of exposing our status, for example if we can only afford a home in an area we don’t think matches up to our status, real or desired. Buying a home that is less than what we want or in an area that is not our number one choice means a reevaluation of what our material possibilities are. The recession has changed some people’s economic lives forever. Like a lot of people, I believed in a continual upward progression of wealth, with any given home being a place I’d camp out at for a few years until my increasing economic power would allow me to buy a better home in a better neighborhood. I was raised on the American Dream, and I don’t think I’ll ever put it away. My goals have changed. I now think that the path to personal freedom lies in escaping debt. I imagine a future now that includes paying off the house I live in and staying in it, saving money and giving myself the gift of lower cost of living. I believe in home ownership, because renting can only leave you poor, but more and more I believe in letting a home be a place that offers you shelter, security, and the chance to stop the never-ending run to the top of the financial mountain. And, if I plan on living in my neighborhood indefinitely, maybe I’ll try harder to make it a better place to live, rather than a place to invest.









